At the heart of Start Without a Shot is a leadership team driven by innovation, empathy, and a bold vision for the future of sport. Together, they bring expertise across sound design, creative strategy, neuroscience, and cultural storytelling to reimagine one of racing’s most iconic moments: the start.United by a commitment to safety, inclusion, and emotional impact, our leaders guide a global movement to transform the way races begin—without trauma, without compromise, and without a shot.