Start Without a Shot was born from a simple yet profound realization: the traditional starting pistol, a symbol of celebration in races, can be a source of trauma for many. In a world where the echoes of gun violence are all too familiar, we asked ourselves, “How can we make the starting line a place of unity and safety for everyone?”

In 2024, amidst global conflicts and a heightened awareness of mental health, original corporate sponsor, Nova Post, in collaboration with Ukrainian PR and Communications powerhouse Gres Todorchuk, Ukraine’s Ministry of Foreign Affairs, and award-winning music and sound company for Fortune 500 and blue-chip brands Barking Owl, sought to redefine the race commencement experience. Our mission was clear: replace the triggering sound of a gunshot with a harmonious signal that resonates with inclusivity and peace.

With original ideas drawing inspiration from the trembita, a traditional Ukrainian alpine horn, we crafted a sound that was both culturally significant and universally calming. This new auditory cue, tested rigorously with neuroscientists and PTSD-affected individuals, demonstrated a sevenfold reduction in stress responses compared to traditional starting sounds.

Our debut at the Nova Post First Barrier-Free Marathon in Kyiv was more than an event; it was a statement. A statement that races can honor tradition while embracing change, that they can be competitive yet compassionate.

Start Without a Shot is more than a movement; it's a call to action. We invite race organizers worldwide to join us in creating events where every participant feels safe, seen, and celebrated. Together, let's set a new standard; one where the start of a race signifies hope, not harm.